For LAB78 the term graphic design can refer to a number of artistic and professional disciplines which focus on visual communication and presentation. Various methods are used to create and combine symbols, images and/or words to create a visual representation of ideas and messages. LAB78 may use typography, visual arts and page layout techniques to produce the final result. At LAB78 graphic design refers to both the process (designing) by which the communication is created and the products (designs) which are generated. LAB78 uses of graphic design include but not limit to magazines, advertisements and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece. Composition is one of the most important features of LAB78's graphic design especially when using pre-existing materials or diverse elements.
While Graphic Design for LAB78 as a discipline has a relatively recent history, graphic design-like activities span the history of humankind: from the caves of Lascaux, to Rome's Trajan's Column to the illuminated manuscripts of the Middle Ages,to the dazzling neons of Ginza. We at LAB78 feel that in both this lengthy history and in the relatively recent explosion of visual communication in the 20th and 21st centuries, there is sometimes a blurring distinction and overlapping of advertising art, graphic design and fine art. After all, they share many of the same elements, theories, principles, practices and languages, and sometimes the same benefactor or client. In advertising art the ultimate objective is the sale of goods and services. In LAB78 graphic design, "the essence is to give order to information, form to ideas, expression and feeling to artifacts that document human experience.
Communication is a process of transferring information from one entity to another. LAB78 communication processes are sign-mediated interactions between at least two agents which share a repertoire of signs and semiotic rules. Communication by LAB78 is defined as "the imparting or interchange of thoughts, opinions, or information by speech, writing, or signs". Although there is such a thing as one-way communication, communication can be perceived better as a two-way process in which there is an exchange and progression of thoughts, feelings or ideas (energy) towards a mutually accepted goal or direction. At LAB78 we feel communication is a process whereby information is enclosed in a package and is channeled and imparted by a sender to a receiver via some medium. The receiver then decodes the message and gives the sender a feedback.
All forms of communication executed by LAB78 require a sender, a message and a receiver. Furthermore communication by LAB78 requires that all parties have an area of communicative commonality. There are auditory means, such as speech, song and tone of voice, and there are nonverbal means, such as body language, sign language, paralanguage, touch, eye contact, through media, i.e., picures, graphics and sound, and writing. Over time, technology has progressed and has created new forms of and ideas about communication. The newer advances include social media and communications psychology. Social media psychology is an emerging field of study for LAB78 as these technological advances revolutionized the processes of communication.
LAB78 Event Management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event. Post-event analysis and ensuring a return on investment are significant drivers for LAB78. Event management is considered one of the strategic marketing and communication tools by companies of all sizes. From product launches to press conferences, LAB78 supports companies create promotional & brand awereness events to help them communicate with clients and potential clients. LAB78 helps them target their audience by using news & social media, to generate media coverage which reaches thousands or millions of people.
At LAB78 we service a variety of areas including corporate events (product launches, press conferences, corporate meetings and conferences) marketing programs (road shows, grand opening events), and special corporate hospitality events like concerts, award ceremonies, film premieres, launch/release parties, fashion shows, commercial events, private (personal) events such as weddings and bar mitzvahs. Clients hire LAB78 event management to handle a specific scope of services for the given event, which at its maximum may include all creative, technical and logistical elements of the event (or just a subset of these, depending on the client's needs, expertise and budget). Usually a LAB78 event manager is involved in more than just the planning and execution of the event, he or she supports brand building, marketing and communication strategy. LAB78 event managers are experts at the creative, technical and logistical elements that help an event succeed. This includes event design, audio-visual production scriptwriting, logistics, budgeting, negotiation and, of course, client service.